“This is a story full of lies and fabrications but truer for their inclusion.” Tim Burton’s film Big Fish was marketed as a “fairy tale for a grown up.” I believe the DVD cover is so extraordinarily beautiful the merging of the images and words give off the magical feeling felt throughout the entire film. The words are centered and frame the small man in the middle. The choice of typography has a dual function. It not only gives the films’ title but it also completes the landscape. In the film, the main character Edward Bloom was able to take a common event and turn it into something wonderful by adding details to it. The designers of the DVD cover did the same and morphed a word into a tree. The colors used are bold and mesmerizing. The landscape goes off into the distance, creating some perspective. The colors seem to blend when the land meets the sky. The viewers’ eye is transfixed because one can almost feel themselves being on the same journey the character is on. The only criticism I have of the DVD cover is the quotes put on the top & bottom. The DVD comes in a boxed set so the only way someone can see the reviews would have been by opening the package. It distracts and takes away from the magical element the image and text have. I think the simplistic approach works best on the DVD cover, so the reviews should be removed.